Incentives and improvements that encourage Public Transport use
Improving bus stops, waiting areas and walking routes can make your site a more attractive place to work and encourage public transport use. Providing or subsidising bus and rail passes can make good business sense and there are tax breaks for organisations operating bus pass purchase schemes.
Improving routes and facilities for Public Transport users
Consider physical works to alter routes and to relocate stops so that people can wait indoors for buses.
Negotiate with operators to improve old routes or introduce new ones.
Consider providing shuttle buses to stations, other sites or key destinations.
Improve walking routes between your site and bus stops or train stations.
Provide incentives that encourage Public Transport use
Consider subsidising your employees' commuter travel by public transport.
Consider providing loans (possibly interest-free) to purchase travel season tickets.
Travel Expenses
Consider stipulating that travel expenses should only be considered if there is no realistic/practical public transport alternative, and draw up a company policy to that effect.
Employer staff benefit schemes for bus pass purchases
Employees can save up to 40% on the cost of an annual bus pass, usually without increasing their tax or National Insurance (NI) contributions, while employers can benefit from NI savings of up to 12.8%.
SEStran have produced a leaflet outlining how such schemes can work:

