Branding and other promotional techniques
Giving your Travel Plan a unique identity using names will help to raise and maintain its profile. Linking with related national and local events means you can benefit from any associated marketing and advertising for free and allow your employees to feel part of the general drive towards more sustainable transport.
Branding
Consider branding your Travel Plan, perhaps by using a slogan as the banner under which you will take it forward.
Naming of the Travel Plan could be done through a staff prize competition, with a prize being awarded for the winning idea.
The same name or slogan can be used to brand a family of leaflets, posters, newsletters, e-bulletins and any other material produced.
Linking with other events and initiatives
Use national and local events to help publicise your Travel Plan.
For instance, you can host "Bikers' Breakfasts" during National Bike Week.
Here are some other national events that you may consider taking part in (links below are to external sites):
- Workwise Week - One week in May
- Walk to Work Day - Last Thursday in April
- Green Transport Week - One week in June
- Bike Week - One week in June
- In Town Without my Car - part of European Mobility Week in September
Your Local authority and/or Regional Transport Partnership should be able to provide you with more information about activities and campaigns being carried out in your area.
