Informing the wider public
The wider public should also be made aware of the Travel Plan, so that they know that efforts are being made to bring about improvements within their community.
For example, they may wish to take advantage of travel promotions or transport service enhancements brought about by the Travel Plan.
Publicise the benefits your Travel Plan can to bring to staff, visitors and local community at an individual level.
The corporate benefits should also be communicated in order to encourage other businesses to develop their own Travel Plans, as well as to promote your own corporate image.
If other businesses and organisations are made aware beforehand of your Travel Planning activities and their benefits, they are more likely to be supportive if you approach them with proposals for working in partnership, for example to lobby local transport providers.
