Step 6: Identifying & Implementing Measures
With clear objectives and measurable targets set, the next step is to choose which measures you will implement to encourage more sustainable transport choices.
The need for a range of measures
There is no single solution to answer all of your organisation's transport needs and different people will respond to different measures.
To give the best chance of changing travel behaviour, a combination of measures should be introduced. This will let people 'pick and mix' according to what suits their day-to-day requirements and lifestyle.
Tax and National Insurance considerations
Some measures, like the introduction of salary sacrifice schemes, will have implications for Tax and National Insurance Contributions.
The Tax and National Insurance system encourages employees to develop and implement Travel Plans through exemptions for free or subsidised work buses, bicycles and safety equipment. It is important to understand these implications before prioritising your measures.
Due to the complexity of Tax issues, it is recommended that you consult HM Revenue & Customs (HMRC) to clarify any issues.
Simple, no-cost and low-cost steps
There are a number of ways you can encourage change that can be implemented at little or no cost.
Follow the links below for various 'Easy Steps' that encourage more sustainable transport choices:
- Easy ways to encourage Smarter Working
- Easy ways to encourage Walking
- Easy ways to encourage Cycling
- Easy ways to encourage use of Public Transport
- Easy ways to encourage Responsible Car Use
Further measures to encourage more sustainable transport choices
If resources of staff time for planning, development and implementation, and budgets for capital and other expenditures are available to support your Travel Plan, a range of further measures that can encourage better transport choices can be considered.
Follow the links below to view examples of further ways to encourage more sustainable transport choices:
- How to encourage Smarter Working
- How to encourage Walking
- How ways to encourage Cycling
- How to encourage use of Public Transport
- How to encourage Responsible Car Use
NEXT: Step 7: Monitoring Progress »
