When to promote your Travel Plan
There are several stages during in the Travel Planning process when marketing activities can help generate interest, stimulate thought and discussion, and promote uptake of your Travel Plan measures. On this page, read more about when marketing and promotion can help, plus tips on things to remember at each stage.
Introducing the idea of a Travel Plan to staff
Produce fliers and posters to promote the initial meeting at which your Travel Plan will be introduced. Send out an e-mail well in advance of the meeting - as well as a reminder the day before the meeting.
Undertaking focus groups
Running focus groups at an early stage will help to inform the Staff Travel Survey questionnaire.
Make sure that staff know that focus groups are happening, as not everybody will be involved in the groups.
Publicity could take the form of a letter, e-mail or poster telling staff they might be invited to take part, and explaining the purpose of the focus groups.
Staff Travel Survey results
It's essential to let staff know the results of the Travel Survey. It will make them feel more involved and will stimulate discussion among colleagues about travel issues.
Launch of the Travel Plan
A high profile launch of your Travel Plan could coincide with the introduction of a 'visible' measure that will benefit staff such as the provision of a bike pool or the launch of a car pool club.
Progress briefings
Keep staff informed of how targets and objectives are being met. Don't forget to publicise your successes!
Introduction of new measures
When new measures are introduced, use the opportunity to promote them to all staff, not just the group you think will be most affected.
This will help keep the Travel Plan and alternatives to car use at the forefront of people's minds.
