Communicating the purpose of your Travel Plan
Without the widespread support among members of your organisation, your Travel Plan is unlikely to succeed. For this reason, it's important that everyone who will be affected by your Travel Plan understands why it is being introduced and is aware of the benefits it will bring.
Emphasise the positive outcomes your Travel Plan is designed to achieve for everyone.
Avoid giving the impression that your Travel Plan is just an 'anti-car' initiative, as this is liable to alienate many people - especially those who may feel they have no alternative.
Instead, highlight the benefits of car sharing and promote eco-driving.
Also, be sure to stress the fact that any shift in behaviour or reduction in the number of trips made by car due to forward planning is also part of the Travel Plan.
