Marketing & Promotion
Though it will require input of staff time, developing a Travel Plan is an easy, staged process. This section gives you an overview of the main steps required.
The need for Marketing and Promotion
Why Marketing and Promotion are crucial to Travel Planning success.
When to promote your Travel Plan
Find out how Marketing and Promotion fit with key stages of Travel Plan development.
Communicating the purpose of your Travel Plan
A clear understanding of your Travel Plan's aims are essential if staff are to support it.
Branding and other promotional techniques
How to raise and maintain awareness of your Travel Plan and link with supportive initiatives.
Informing the wider public
Public awareness of Travel Plan can improve your profile and lead to productive partnerships.
